BEAST Barbell Club LLC
BEAST Barbell Club (BBC) is a state-of-the-art Olympic-equipped Powerlifting (PL) Training Facility. The facility offers a Cardio, Yoga and HIIT HUB to help achieve cardiovascular benefits. The PL-HUB is designed to accommodate both male and female powerlifters, bodybuilders and weightlifters with dedicated training areas. Powerlifting is a world-wide Paralympic Sport and a growing number of females are entering the arena. However, as a powerlifter myself, there’s huge gap and absence of female presence in the Hampton Roads PL community; in addition, a large majority of dedicated PL gyms in Virginia fail to offer a training facility and equipment services for female powerlifters IAW PowerliftingUSA’s specifications. Granted the member can still train but this does not assist the competitor to training properly and effectively. At BEAST Barbell, women have racks and I don’t mean the other kind. Located in the Newport News-Hampton Roads Metropolitan Area, we are a premier garage-style PL Club. This isn’t just another gym! As a SWaM and SDVOSB certified business our customers and community come first with perks. This club is steroid-free, energy-efficient, recycling partners, green and conservation-friendly and responsible resource users. Our member lounge offers a “Clean-Eating” vending machine with organic and all-natural protein snacks, stimulant-free beverages and drinks, refrigerated fruit and goods. We also incorporate tech-savvy solutions that provides our members the comforts of Smartphone and E-commerce options. We utilize cloud-based management for the CRM software, 24/7 access control, mobile SmartApp and code eliminating key fobs, pin codes and unauthorized entry to the facility, including 4K HD Continuous, Motion-Activated Surveillance and Monitoring Security System with live audio/video via laptop or mobile device. SmartApp allows members to access and control of their personal information and account. Members can signup, create a profile in the member-portal, share stats, videos and purchase apparel and accessories online via PayPal, Credit Card or EFT. A garage-style powerlifting club with gender-specific Olympic-equipment, power racks and bars. Pin and weight-loaded machines from pioneer industry leaders such as POWER LIFT, Titan and Rogue. The Cardio HUB has 9′ tablets on treadmills and elliptical machines, an in simulation screen and live training and hosting competitions at our location which will generated and increase our customer-base. BEAST is one-of-kind in the HR757 with amenities not found at any other PL gym anywhere. Modern decor’, high-quality equipment, e-commerce options, showers, WiFi and USB plug stations makes us stand out from the rest! We are a second-home serving up stellar customer service, plans to fit any budget, partnering with local small businesses and an active participant in the community helping our veterans, military and residents. We are not just powerlifters, weightlifters and bodybuilders but BEASTs of Newport News. We will also establish another location in the Hampton Roads area to offer the same solutions in other underrepresented areas. Crushing the stereo-types and boxes as partners of change in the economic development and enhancement of our community while leading the way to say “I AM POSSIBLE!”
Personal Services, Fitness, Sports and Training
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VIRAL Level 4: Attacking the Market
You’ve validated that your product or service is worth investing in.
You’ve defined your market, and now you’re planning on how you’re going to attack it.
What investors at this stage are likely to like about your business:
Your initial traction.
You’re going to want to highlight both a story of an initial customer–who did you sell to? Why did they buy it? How is their life different?–as well as numbers behind why that customer isn’t alone.
- Your market size.If you’re raising venture capital, venture investors will want to know that you’re attacking a market of at least $1B. You’re going to want to talk through how big the market is for products like yours, and how you can logically capture meaningful market share. NOTE: A best practice for this is to walk an investor through growth. “The market for human resources technology is $300B. The market for job-matching software is $30B. The market for job-matching software that attracts young people coming out of school is $10B.” is much better than “The market for human resources technology is $300B, and if we can achieve just 1% of market share, we will be a $3B company!” (It’s very, very hard to achieve just 1% of market share.)
- Your team’s experience in your market.You’re starting to get to the point where, in order to grow, you’re going to need major strategic partnerships for sales and distribution. You’re outgrowing the time where it’s charming and exciting to be inexperienced; now you need to prove your bona fide experience in the market.
What investors at this stage are likely to ask questions about:
Your team’s capability beyond the founders.
You’ve likely gotten this far because you have awesome founders. But teams build companies. Who is running your sales-and how are they “as good or better” as your founder? Who is running product? The founder or founders are probably getting to a point where they are stretched thin. Who is on your team–or who would you bring on your team if you could afford them? That’s why you’re raising money!
- Your unit economics. It’s possible, even likely, at this point that you are making revenue, but still unprofitable as a company. Investors will care, though, that you are profitable–at a unit level (each product or service you sell makes more than it costs). If you don’t know what your “customer acquisition cost” is, as well as your “lifetime value of a customer,” you should start to figure out–and make a case to investors that, as you grow, your customer acquisition cost is decreasing and the lifetime value of each customer is increasing.
- Customer validation beyond early adopters. An investor will want to know that you are able to sell to a large enough market to justify investment. How can you demonstrate that you are making progress beyond early adopters? Do you have data on customer satisfaction (a net promoter score?) Are you tracking customer referrals, and for new sales, do you track outbound versus inbound leads? An investor who wants to help you reach the next stage will want to know these numbers.